ONE of the city’s hottest young restaurateurs will start a subscription loyalty program for his CBD and suburban eateries in a bid to boost customers.
As Brisbane venues from casual to fine dining are facing challenges enticing people out to eat, Tim Johnson has drilled down into his patronage data to come up with a plan.
His Corbett and Claude restaurants plus his Comuna Cantina venues will next month launch tiered memberships, designed to bolster revenue streams.
“Many are feeling the pinch and the cost of labour increases, and are reducing the quality of food and putting prices up.” Mr Johnson said.
“We have done the opposite and have worked with our supplier to get better ingredients, been more creative with our dishes and haven’t increased prices.
“If you’re paying to be a part of a membership, you’re going to come and use it pretty regularly and you’re most likely not going to come by yourself either.”
Customers can sign up for free, $9, $19 and $29 per month membership, offering different deals and experiences from a free beer to two-for-one meals.